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Feng, Y. (2025). The AI Genie in the Bottle: Charting AI Evolution and Aversion in Advertising. Journal of Interactive Advertising , 1–16. https://doi.org/10.1080/15252019.2025.2537019

Dr. Yang Feng was placed sixth in the Advertising specialty for the prior five-year period, according to the ScholarGPS 2024 rankings.

Feng, Y., Zuo, X., & Kim, H. (2025, March). Mitigating AI aversion: The role of human effort in AI-labeled ads . Paper presented at the Annual Conference of American Academy of Advertising, Pittsburgh, PA.

Zuo, X., & Feng, Y. (2025, August). Immersed across cultures: Narrative transportation, platform affordances, and Li ziqi’s global appeal on YouTube . Paper presented at the Annual Conference of AEJMC, San Francisco, CA.

Feng, Y., Yang, J., Youngs, K., & Chien, T.-H. (2025, August). Authenticity construction: Cognitive pathways and AI heuristics in interpreting authenticity of AI-generated advertising . Paper presented at the Annual Conference of AEJMC, San Francisco, CA.