Our Mission
Dedicated to Transformation
AIM stands for Advertising, Intelligence, and Meaning. As the AIM Group, we are committed to advancing understanding of how artificial intelligence transforms advertising strategy, message personalization, and consumer engagement. We generate insights at the intersection of computational innovation and creative effectiveness, examining how AI shapes message construction, delivery, and interpretation. Our work explores consumer perceptions, ethical implications, and design principles to promote responsible, meaningful, and persuasive communication through intelligent systems.
Our Accomplishments
Impact Matters
Research Papers
Published Works
Our research papers delve into the nuances of AI's influence on advertising, contributing to the academic community and industry practices.
Conferences
Knowledge Sharing
We actively participate in and present at conferences, fostering discussions and collaborations that elevate the discourse on AI in advertising.
External and Internal Research Grant Support
2025 American Academy of Advertising Research Fellowship
2025 Dean’s Seed Fund Award at University of Florida
2024 American Academy of Advertising Research Fellowship
Through successful grant applications, we secure funding for innovative research projects that explore critical questions and challenges in the AI and advertising sectors.
Highlighted Works
